出海学堂
活动资讯
广告投放
创意素材
品牌营销
社区运营
官网
文章 (303)
相关度
非洲游戏市场2025：移动游戏出海的下一个“十亿级玩家”增长引擎
2025年非洲游戏市场将迎来爆发，移动游戏出海面临前所未有的红利机遇。智能手机普及、年轻人口红利、本土文化觉醒等多重因素共同推动非洲成为全球最具潜力的增量市场。
Meetgames 出海学堂
76人阅读
2025-06-19 14:30:08
小游戏撬动大市场：二次元游戏如何用“玩法彩蛋”征服全球玩家？
版本小游戏正成为二次元游戏活动的“标配”。从《原神》《星穹铁道》到《鸣潮》，主流厂商通过嵌入小游戏延长生命周期、吸引泛用户。本文解析其背后的产品逻辑与出海挑战。
Meetgames 出海学堂
34人阅读
2025-06-17 16:06:17
汤姆猫的“不老传说”：休闲游戏头部手游IP的全球化进化路径
作为全球最成功的手游IP之一，“汤姆猫”系列15年常青，在休闲游戏赛道中持续领先。本文剖析其用户增长数据、产品迭代、区域打法与生态扩张，深度解码手游IP全球化成功模型。
Meetgames 出海学堂
205人阅读
2025-06-16 17:19:33
小游戏出海新纪元：经典小游戏如何在新兴市场重获新生？
小游戏出海再迎高光时刻！经典小游戏如《别踩白块儿》《2048》在新兴市场下载量破千万，掀起全球复古热潮。
Meetgames 出海学堂
32人阅读
2025-06-13 11:01:10
Block Blast!案例拆解：IAA变现驱动的出海手游增长范式
休闲手游《Block Blast!》以IAA变现为核心模式，三年实现2亿全球下载，DAU超4000万，成为2025年国产出海手游代表。本文详解其买量策略、AI优化机制与用户留存逻辑。
Meetgames 出海学堂
322人阅读
2025-05-09 11:12:58
集换式卡牌手游迎黄金期：从 《Pokémon TCG Pocket 》看IP游戏未来趋势
《Pokémon TCG Pocket》上线半年营收近10亿美元，标志着集换式卡牌手游迈入高速发展期。本文分析其成功逻辑、IP游戏协同与全球市场结构，揭示TCG手游的未来增长潜力。
Meetgames 出海学堂
57人阅读
2025-05-13 15:44:02
越南游戏市场分析：品类趋势、合规挑战与增长机遇
越南游戏市场正处于爆发式增长期，手游收入快速攀升、Z世代用户活跃。本文全面解析越南市场的人口结构、主流品类、合规要求与未来趋势，助力游戏厂商精准布局、有效突围。
Meetgames 出海学堂
91人阅读
2025-05-23 10:41:07
《地铁跑酷》全球40亿下载背后的海外市场长线运营策略
《地铁跑酷》不仅是全球下载量突破40亿次的跑酷游戏经典之作，其面向印度、巴西等新兴市场的本地化运营策略和长线运营的内容迭代机制，为国内手游厂商提供了宝贵的海外市场增长范式。
Meetgames 出海学堂
521人阅读
2025-05-19 14:31:57
SLG游戏微创新：融合革命驱动策略手游爆款
SLG游戏融合休闲玩法的浪潮席卷手游市场，各个角度的微创新成为突破壁垒的关键。《无尽冬日》《KingShot》等案例揭示：已验证框架 × 题材突破 × IP 联动，正重塑SLG游戏增长逻辑，助力厂商制胜新市场。
Meetgames 出海学堂
44人阅读
2025-05-30 16:20:56
混合休闲游戏手游出海范式：《Color Block Jam》的全球破圈之路
混合休闲正成为手游出海新主流。土耳其厂商 Rollic 旗下《Color Block Jam》如何用创新玩法与混合变现策略，打破超休闲天花板、撬动千万美元流水？本文详解其玩法、运营与出海模式。
Meetgames 出海学堂
29人阅读
2025-06-04 18:32:43
1
•••
7
8
9
10
11
•••
31
跳至
页
'%3e %3cg id='编组' transform='translate(16.000000, 20.000000)'%3e %3cpolygon id='Fill-1' fill='%234C03BD' points='13.1712161 4.70548483 7.04699102 13.3744438 3.2421026 4.73651058 3.22841322 4.70548483 1.71573621 4.70548483 0 17.261266 1.77962001 17.261266 2.98783496 8.41918862 6.25807685 15.7524761 7.12253614 15.7524761 12.4056246 8.36339441 11.2141411 17.1981716 11.2055219 17.261266 12.9861559 17.261266 14.6755274 4.76857921 14.6838931 4.70548483'%3e%3c/polygon%3e %3cg transform='translate(15.322861, 0.000000)'%3e %3cpath d='M2.42048238,10.6846939 C2.7307751,10.2185256 3.12726024,9.85117027 3.60030454,9.59149258 C4.07360234,9.3318149 4.5991226,9.19962957 5.16064088,9.19962957 C5.73280646,9.19962957 6.22461028,9.3318149 6.62084191,9.59149258 C7.01707355,9.85117027 7.31114181,10.2159183 7.49468097,10.6773938 C7.62625117,11.007466 7.68658586,11.3748213 7.67669908,11.7729416 L1.93400221,11.7729416 C2.04072871,11.3771678 2.20373379,11.0137233 2.42048238,10.6846939 M7.66909387,8.24721733 C7.03811464,7.84049324 6.26542493,7.63504543 5.37434739,7.63504543 C4.49417065,7.63504543 3.66241378,7.84414333 2.90239943,8.25712471 C2.14415962,8.66775961 1.50481465,9.24655927 1.00236353,9.97605542 C0.503461515,10.7045087 0.184549554,11.5515898 0.0560214422,12.4927911 C-0.0727601765,13.4350352 0.0207839521,14.2821163 0.333611743,15.0105696 C0.645425505,15.7390229 1.15472132,16.3212119 1.8480633,16.7394077 C2.53785618,17.1560392 3.38685154,17.3674836 4.37274074,17.3674836 C5.13731823,17.3674836 5.85651794,17.2352982 6.51183385,16.9717097 C7.17171289,16.7094248 7.75249771,16.3212119 8.23872438,15.8180212 L8.27776447,15.7770881 L7.4850477,14.6356534 L7.44702163,14.58012 L7.39277111,14.6343498 C7.01910161,15.0019658 6.59701224,15.2838048 6.13486876,15.4717843 C5.67678139,15.655853 5.1755978,15.7499731 4.64424687,15.7499731 C4.00084579,15.7499731 3.44211609,15.6151806 2.98428223,15.3495064 C2.52644836,15.0833107 2.18826986,14.7063087 1.9796335,14.2276257 C1.8338669,13.8949463 1.75832178,13.5255053 1.75401216,13.124517 L9.16706746,13.124517 L9.18151737,13.0700264 C9.203826,12.9860744 9.22588112,12.8956044 9.24514766,12.7980949 C9.26314666,12.7029319 9.27810358,12.6187191 9.28824387,12.5459781 C9.42158862,11.5690581 9.34300141,10.7019015 9.05349627,9.96875525 C8.76551218,9.2343054 8.3000731,8.65420214 7.66909387,8.24721733' id='Fill-2' fill='%234C03BD'%3e%3c/path%3e %3cpath d='M13.2893468,10.6846939 C13.5996395,10.2185256 13.9961247,9.85117027 14.469169,9.59149258 C14.9411992,9.3318149 15.4654519,9.19962957 16.0282378,9.19962957 C16.6006568,9.19962957 17.0922072,9.3318149 17.4884388,9.59149258 C17.8846704,9.85117027 18.1787387,10.2159183 18.3622778,10.6773938 C18.493848,11.007466 18.5541827,11.3748213 18.544296,11.7729416 L12.8015991,11.7729416 C12.9083256,11.3784714 13.0713307,11.0137233 13.2893468,10.6846939 M18.5366907,8.24721733 C17.9069791,7.84049324 17.1342893,7.63504543 16.2419443,7.63504543 C15.3617675,7.63504543 14.5300107,7.84414333 13.7699963,8.25712471 C13.010489,8.66775961 12.3724115,9.24655927 11.8709744,9.97605542 C11.3723259,10.7045087 11.053414,11.5515898 10.9246324,12.4927911 C10.7958507,13.4363388 10.8881273,14.2834199 11.2012086,15.0105696 C11.5140364,15.7390229 12.0235857,16.3212119 12.7156602,16.7394077 C13.4054531,17.1560392 14.2541949,17.3674836 15.2403376,17.3674836 C16.0061826,17.3674836 16.7253824,17.2352982 17.3804448,16.9717097 C18.0393098,16.7094248 18.6188271,16.3212119 19.1073353,15.8180212 L19.1466289,15.7770881 L18.3156325,14.5814236 L18.261382,14.6343498 C17.886445,15.0030087 17.4618205,15.2851084 17.0022121,15.4717843 C16.5453923,15.655853 16.0444622,15.7499731 15.5128578,15.7499731 C14.8697102,15.7499731 14.3109805,15.6151806 13.8531466,15.3495064 C13.3950593,15.0833107 13.0561202,14.7063087 12.8472304,14.2276257 C12.7014638,13.8949463 12.6256651,13.5255053 12.621609,13.124517 L20.0344108,13.124517 L20.0493678,13.0700264 C20.0714229,12.9860744 20.093478,12.8956044 20.112998,12.7980949 C20.1307435,12.7029319 20.1457005,12.6187191 20.1555872,12.5459781 C20.2891855,11.570101 20.2103448,10.7032051 19.9226142,9.96745164 C19.6333626,9.2330018 19.1664024,8.65420214 18.5366907,8.24721733' id='Fill-4' fill='%234C03BD'%3e%3c/path%3e %3cpath d='M40.3528293,12.2490173 C40.2734816,12.8314671 40.0678873,13.3583834 39.7411166,13.8133408 C39.4082618,14.2685589 38.9955522,14.6223567 38.5138887,14.8658697 C38.0083955,15.1255474 37.4691858,15.2517361 36.8643178,15.2517361 C36.2510841,15.2517361 35.7428023,15.1255474 35.3082911,14.8658697 C34.8831596,14.6158387 34.5622196,14.2623016 34.3553578,13.8133408 C34.1545802,13.3557762 34.0917104,12.8301635 34.1713116,12.2490173 C34.2526874,11.6530101 34.452958,11.1373048 34.7842919,10.6747865 C35.1039643,10.2370367 35.5207301,9.88714971 36.0231812,9.6334686 C36.5289279,9.37379091 37.0716866,9.24760215 37.6849204,9.24760215 C38.2895349,9.24760215 38.7942675,9.37379091 39.2287787,9.6334686 C39.6518821,9.88089242 39.9685125,10.2307794 40.1700507,10.6737437 C40.3753915,11.1349584 40.4347121,11.6506636 40.3528293,12.2490173 L40.3528293,12.2490173 Z M40.8426051,9.06275127 C40.57262,8.67949203 40.2415397,8.36532375 39.8110846,8.12728587 C39.2254832,7.8032102 38.5225079,7.63999912 37.7193973,7.63999912 C36.8283198,7.63999912 35.9932673,7.82928226 35.2373091,8.20524132 C34.4780553,8.58745767 33.8361752,9.13132078 33.3304285,9.82275173 C32.8216397,10.5201793 32.4994322,11.3364954 32.3747066,12.2490173 C32.2525162,13.1445925 32.352398,13.953087 32.670803,14.6494716 C32.9831237,15.3482027 33.4744206,15.8970195 34.1322715,16.2818431 C34.7690814,16.6739668 35.5511509,16.871593 36.4579459,16.871593 C37.2537047,16.871593 38.0035788,16.6984746 38.6862735,16.358495 C39.1326995,16.139229 39.5198049,15.8503506 39.8764894,15.4981171 L39.7946066,16.0975137 C39.6518821,17.1414388 39.2957046,17.9264685 38.7346934,18.4322664 C38.171654,18.9380643 37.3500375,19.1953955 36.2906312,19.1953955 C35.6221329,19.1953955 34.9878581,19.0853714 34.4040312,18.8702769 C33.8214718,18.6536181 33.3400618,18.3569181 32.9750115,17.9846091 L32.9263381,17.9363758 L31.8722555,19.3586065 L31.905972,19.3930217 C32.3442858,19.8471969 32.9509283,20.2020376 33.7099287,20.4465935 C34.467915,20.6903672 35.2796448,20.8129059 36.1212884,20.8129059 C37.6831458,20.8129059 38.9428227,20.4132212 39.8655886,19.6242808 C40.7878476,18.8329939 41.3706604,17.5864888 41.5985633,15.9194415 L42.7183043,7.72421187 L41.0253837,7.72421187 L40.8426051,9.06275127 Z' id='Fill-6' fill='%23FFB419'%3e%3c/path%3e %3cpath d='M50.1551893,14.3026872 C49.8811481,14.8306463 49.4950567,15.2365883 49.0083231,15.5100842 C48.5170262,15.7869694 47.9590571,15.9280192 47.351654,15.9280192 C46.7363922,15.9280192 46.267911,15.7921838 45.9593929,15.5225987 C45.6551843,15.2590102 45.5319799,14.9028659 45.5920611,14.4638125 C45.6442835,14.0815962 45.8290902,13.750481 46.1388759,13.4795924 C46.4514502,13.2087037 47.0195597,13.0713039 47.8274869,13.0713039 L50.3232645,13.0713039 L50.1551893,14.3026872 Z M48.8650915,7.63501936 C48.1375261,7.63501936 47.4160448,7.74035047 46.7227028,7.94918765 C46.0283468,8.15698194 45.4070009,8.46254645 44.878185,8.85701667 L44.8325537,8.8903889 L45.3938185,10.2828975 L45.4584628,10.2333606 C45.8493708,9.93144613 46.317852,9.68793312 46.8502169,9.50725377 C47.385624,9.32683513 47.9261011,9.23532221 48.456438,9.23532221 C49.2521969,9.23532221 49.8307002,9.42955904 50.1739488,9.81281827 C50.5159299,10.1973811 50.6404019,10.7464586 50.5448297,11.4451898 L50.5073107,11.7197285 L47.9435931,11.7197285 C47.0286859,11.7197285 46.2739952,11.8472209 45.7003086,12.0969912 C45.1195238,12.3517152 44.6733512,12.6953449 44.3762409,13.1171908 C44.077863,13.5413831 43.8915353,14.0174589 43.8208068,14.5357714 C43.7462757,15.0796345 43.8220743,15.5731785 44.0449071,15.9997174 C44.2677398,16.4288634 44.6289875,16.7678002 45.1157212,17.0076631 C45.5989057,17.2462224 46.1918589,17.3674575 46.8786097,17.3674575 C47.7263375,17.3674575 48.4620152,17.2005963 49.0651086,16.8718277 C49.4382711,16.6682049 49.735128,16.4030521 49.9942123,16.1089593 L49.8365308,17.2613442 L51.5297049,17.2613442 L52.3148165,11.5168879 C52.4927785,10.2135458 52.2785649,9.22932564 51.675218,8.59368889 C51.0744061,7.95805215 50.1288245,7.63501936 48.8650915,7.63501936 L48.8650915,7.63501936 Z' id='Fill-8' fill='%23FFB419'%3e%3c/path%3e %3cpath d='M68.5460917,8.08525771 C68.0170223,7.7859505 67.3713397,7.63499329 66.6285638,7.63499329 C65.7025023,7.63499329 64.8481833,7.85895226 64.0879154,8.30165578 C63.6136036,8.57880175 63.2102738,8.91643489 62.881475,9.3082979 C62.7133998,8.90131309 62.4631883,8.56759076 62.133629,8.31286677 C61.5543652,7.86260235 60.8133639,7.63499329 59.9296381,7.63499329 C59.1290626,7.63499329 58.3916104,7.81071895 57.7395901,8.15825947 C57.3192752,8.38221844 56.9521969,8.66640386 56.6436788,9.0066442 L56.8188522,7.72415972 L55.1089466,7.72415972 L53.8056665,17.2613181 L55.5852865,17.2613181 L56.2563199,12.3503855 C56.348343,11.6777264 56.5402479,11.1088342 56.8267109,10.6575268 C57.1106389,10.2098696 57.4749286,9.8659792 57.9079188,9.63602366 C58.343444,9.40606811 58.8319522,9.28848314 59.3587401,9.28848314 C60.0969528,9.28848314 60.6407256,9.51478859 60.9743409,9.96009932 C61.3097309,10.4090601 61.4177249,11.0879765 61.2960415,11.9783372 L60.5743067,17.2613181 L62.3536732,17.2613181 L63.0249601,12.3503855 C63.1169832,11.6764228 63.3066065,11.1064877 63.5869854,10.6575268 C63.8643222,10.2098696 64.2253163,9.8659792 64.659574,9.63602366 C65.0938317,9.40606811 65.5884241,9.28848314 66.1271267,9.28848314 C66.8534247,9.28848314 67.3936483,9.51478859 67.7330944,9.96114221 C68.0735544,10.4077565 68.1850976,11.0866729 68.0634142,11.9783372 L67.3414259,17.2613181 L69.1212994,17.2613181 L69.8696524,11.7827968 C69.996913,10.8528066 69.942409,10.071427 69.7058868,9.4616016 C69.4673366,8.8494297 69.0771891,8.38691141 68.5460917,8.08525771' id='Fill-10' fill='%23FFB419'%3e%3c/path%3e %3cpath d='M73.9568971,10.6846939 C74.2661758,10.2185256 74.6624074,9.85117027 75.1367192,9.59149258 C75.609003,9.3318149 76.1332557,9.19962957 76.6960415,9.19962957 C77.2684606,9.19962957 77.7600109,9.3318149 78.1559891,9.59149258 C78.5524742,9.85117027 78.846289,10.2159183 79.0298281,10.6773938 C79.1613983,11.007466 79.2219865,11.3748213 79.2118462,11.7729416 L73.4691494,11.7729416 C73.5761294,11.3771678 73.7391344,11.0124197 73.9568971,10.6846939 M79.204241,8.24721733 C78.5747828,7.84049324 77.8018396,7.63504543 76.9094945,7.63504543 C76.0295713,7.63504543 75.1978144,7.84414333 74.4378001,8.25712471 C73.6782927,8.66775961 73.0402153,9.24655927 72.5387782,9.97605542 C72.0388622,10.7058123 71.7196967,11.5528934 71.5911686,12.4927911 C71.462387,13.4350352 71.5559311,14.2821163 71.8690124,15.0105696 C72.1818402,15.7390229 72.6913895,16.3212119 73.3832104,16.7394077 C74.0730033,17.1560392 74.9219987,17.3674836 75.9078879,17.3674836 C76.6727189,17.3674836 77.3919186,17.2352982 78.0482485,16.9717097 C78.70686,16.7094248 79.2878984,16.3212119 79.7738715,15.8180212 L79.8131651,15.7770881 L79.0217159,14.6356534 L78.9834363,14.58012 L78.9291858,14.6343498 C78.5542487,15.0030087 78.1296243,15.2851084 77.6700159,15.4717843 C77.2131961,15.655853 76.712266,15.7499731 76.1806615,15.7499731 C75.5359929,15.7499731 74.9772632,15.6151806 74.5209504,15.3495064 C74.062863,15.0833107 73.7236705,14.7063087 73.5150341,14.2276257 C73.3692675,13.8949463 73.2934689,13.5255053 73.2891593,13.124517 L80.7022146,13.124517 L80.716918,13.0700264 C80.7392266,12.9860744 80.7612818,12.8956044 80.7805483,12.7980949 C80.7982938,12.7029319 80.8135042,12.6187191 80.823391,12.5459781 C80.9567358,11.570101 80.8781485,10.7032051 80.5901645,9.96745164 C80.3009128,9.2330018 79.8342062,8.65420214 79.204241,8.24721733' id='Fill-12' fill='%23FFB419'%3e%3c/path%3e %3cg transform='translate(81.795008, 7.635098)'%3e %3cmask id='mask-2' fill='white'%3e %3cuse xlink:href='%23path-1'%3e%3c/use%3e %3c/mask%3e %3cg id='Clip-15'%3e%3c/g%3e %3cpath d='M7.95682809,5.56742703 C7.78368272,5.24100488 7.53271067,4.98367368 7.21024961,4.80064784 C6.89083063,4.62153281 6.52552687,4.47917938 6.12422509,4.37906268 C5.71024796,4.27633877 5.30083395,4.19238675 4.91017948,4.12903165 C4.49721637,4.06359079 4.14002483,3.98459246 3.81731027,3.89177593 C3.50042636,3.80026301 3.24767976,3.66912057 3.06464762,3.50330229 C2.88719263,3.34269842 2.82026675,3.11769657 2.86158841,2.81578215 C2.91026178,2.46094145 3.12244724,2.16554505 3.49053958,1.93663239 C3.86649065,1.70172315 4.41761514,1.58283457 5.12718157,1.58283457 C5.5695515,1.58283457 6.01090741,1.63602157 6.43908094,1.74135268 C6.8647194,1.84511947 7.26627468,2.03935629 7.63462053,2.31884874 L7.68481494,2.35717467 L8.61822817,0.946154945 L8.65143761,0.896618037 L8.61011594,0.864288687 C8.24886829,0.587403442 7.76238812,0.37100537 7.16588586,0.223958969 C6.56786256,0.075608965 5.96147352,0 5.36040813,0 C4.57757813,0 3.87130728,0.117584977 3.26136914,0.349887004 C2.65295205,0.585056957 2.15328951,0.923732976 1.77683143,1.35678984 C1.40011984,1.79062887 1.16993538,2.30633415 1.09033414,2.88774102 C1.01453551,3.44151151 1.06016679,3.89177593 1.22596045,4.22680187 C1.39428918,4.56078491 1.64450071,4.82411269 1.97127139,5.01104934 C2.28992985,5.19511806 2.65878271,5.33981798 3.06642217,5.44358476 C3.46544238,5.54265858 3.87358885,5.62687132 4.27920025,5.69335507 C4.66072847,5.75279936 5.03059536,5.82710472 5.37587206,5.91366395 C5.69655857,5.99526949 5.94803764,6.11754743 6.12397158,6.27476194 C6.29483539,6.42936923 6.35998672,6.63951001 6.32221415,6.91795958 C6.26973818,7.3009581 6.07250964,7.59061865 5.71988123,7.80571312 C5.36192917,8.02341479 4.7971153,8.13343887 4.04217109,8.13343887 C3.45403456,8.13343887 2.88034794,8.03827587 2.33961724,7.85159994 C1.79837953,7.66596689 1.34662984,7.43601135 0.997297024,7.16772989 L0.94482105,7.12783964 L0,8.58604978 L0.0365050258,8.61942201 C0.390654477,8.93098309 0.905020431,9.19822168 1.5623644,9.41096966 C2.21970837,9.62502125 2.94093614,9.73243812 3.70348557,9.73243812 C4.52332761,9.73243812 5.2562167,9.61485315 5.87933721,9.38385472 C6.50651383,9.14868477 7.01834472,8.81730893 7.40418256,8.39572377 C7.79204846,7.9702278 8.0285706,7.4607798 8.10791833,6.88198014 C8.18194241,6.34046352 8.1314945,5.89775999 7.95682809,5.56742703' id='Fill-14' fill='%23FFB419' mask='url(%23mask-2)'%3e%3c/path%3e %3c/g%3e %3cpolygon id='Fill-16' fill='%234C03BD' points='27.507522 7.53172187 20.8646213 7.53172187 20.7335581 8.31336214 24.2395617 10.0625364 22.7436161 25 23.0805271 25 26.5583913 11.2941804 26.5594053 11.2947018'%3e%3c/polygon%3e %3cg transform='translate(27.506838, 0.000000)'%3e %3cmask id='mask-4' fill='white'%3e %3cuse xlink:href='%23path-3'%3e%3c/use%3e %3c/mask%3e %3cg id='Clip-19'%3e%3c/g%3e %3cpolygon id='Fill-18' fill='%23FFB419' mask='url(%23mask-4)' points='6.54656796 6.79513412 2.46814535 5.06786035 2.17230254 -2.60720572e-05 1.92487959 -2.60720572e-05 0 7.53193045 3.06109852 7.53193045 3.06084501 7.52906252 6.36784544 7.52906252'%3e%3c/polygon%3e %3c/g%3e %3c/g%3e %3c/g%3e %3c/g%3e %3c/g%3e %3c/svg%3e){kind=small}
