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二次元游戏投放升级：以《鸣潮》解读 2024–2025 年广告投放新趋势
以国产二次元游戏《鸣潮》为样本，全面解读 2024–2025 年二次元游戏在海外的广告投放策略、素材迭代与变现路径，揭示“投放+内容”如何重构二次元出海增长模型。
Meetgames 出海学堂
93人阅读
2025-09-02 18:35:52
Roblox、IP授权 与 UGC：把 IP 带入创作者生态的变革与出海机遇
2025 年 Roblox 推出面向创作者的 IP授权 平台，把正版 IP 以自助方式开放给百万创作者。本文解析 Roblox 的授权机制（License Manager）、UGC 协同效应及对出海厂商的战略与治理建议。
Meetgames 出海学堂
27人阅读
2025-09-01 17:45:20
奢侈品牌游戏联名：以《绝区零》×阿斯顿·马丁解读品牌联名重构
解读《绝区零》与阿斯顿·马丁的跨界品牌联名合作，分析游戏联名如何通过限量周边、社媒话题与展会曝光实现品牌年轻化与传播放大。
Meetgames 出海学堂
57人阅读
2025-08-26 14:23:13
印度游戏法案 2025：真金游戏禁令下的印度游戏出海机遇与市场分析
解读《印度网络游戏法案 2025》，详析真钱游戏禁令对印度游戏市场、Dream11等平台、玩家结构、投融资与广告生态的影响，并探讨电子竞技、社交/教育类游戏为手游出海带来的实战机遇与本地化方向。
Meetgames 出海学堂
34人阅读
2025-08-27 11:22:18
科隆游戏展回暖：为什么 2025 线下展会成为中国游戏出海的新窗口
2025 年科隆游戏展（Gamescom）出现中国厂商参与线下展会规模与策略双重升级。本文从曝光、商务合作、产品本地化与 ROI 风险四个维度，为希望出海的中小厂与发行方提供可落地的游戏出海展会建议。
Meetgames 出海学堂
25人阅读
2025-08-25 14:45:16
休闲手游细分品类：堆叠消除在 2025 年的回温与出海策略
2025年7月堆叠消除题材在全球回温：Tile Explorer、Vita Mahjong、Tile Club 同时跻身下载榜前20。本文解读堆叠消除与休闲手游爆发的五大驱动、投放与素材策略、变现路径与风险对策，给出可落地出海方案。
Meetgames 出海学堂
23人阅读
2025-08-22 15:41:56
Meta与Google广告平台全解析：助力游戏厂商精准出海
在全球游戏出海的热潮中，如何高效触达目标用户并实现转化？Meta（Facebook）与Google两大广告巨头凭借其庞大的用户生态与智能技术，成为游戏厂商不可或缺的投放选择。本文将从平台概况、核心优势、广告产品到投放策略，为你系统拆解两大平台的投放秘籍。
Meetgames 出海学堂
55人阅读
2025-08-21 15:29:59
《Granny》案例拆解：恐怖手游如何靠主播营销与病毒式传播实现游戏出海？
单人开发恐怖手游《Granny》如何用粗糙画面和强代入感借助 YouTube / 短视频与主播营销实现全球裂变？本文拆解传播机制、变现与出海可复制策略。
Meetgames 出海学堂
173人阅读
2025-08-21 14:51:04
注意力经济崩塌：混合休闲如何重构碎片化娱乐
注意力经济崩塌，玩家会话变短。本文解析短循环手游与混合休闲崛起的机制、变现与出海策略，给出可落地的UA、素材与长期运营方案。
Meetgames 出海学堂
18人阅读
2025-08-20 14:47:25
游戏出海广告投放策略指南
游戏出海广告投放是游戏全球化推广的核心环节之一，但对于新手来说，如何制定有效的策略需要系统性思考和精细化执行。以下是分步骤的投放思路和方法，结合实战经验和数据逻辑，帮助新手快速构建框架：
Meetgames 出海学堂
61人阅读
2025-08-20 11:42:05
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