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品牌营销-揭秘游戏App出海营销方案及成功案例,助力企业全球化布局- Meetgames官网
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七年等待，毁于翻译？从《丝之歌》翻车看游戏本地化要点
《空洞骑士：丝之歌》上线后因中文翻译引发口碑危机。本文以《丝之歌》为例，剖析游戏本地化与翻译常见误区、体验与功能性要求，并给出可执行的本地化流程与 QA 建议，帮助出海团队避免同类翻车。
Meetgames 出海学堂
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经典游戏IP复活路径：《逆战：未来》手游的革新之路
解析老IP复活路径：以腾讯《逆战：未来》为样本，拆解情怀引流、赛季制与跨端互通如何把历史信任转化为日活与长期变现，并给出面向出海与发行团队的可执行策略。
Meetgames 出海学堂
4人阅读
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二次元游戏：当抽卡被放下，游戏皮肤能否撑起商业化未来？
2025 年《二重螺旋》取消抽卡并将商业化重心转向游戏皮肤与体验付费。本文从抽卡收入、玩家付费心理、美术与社交展示、区域差异等维度评估“皮肤经济”在二次元游戏中的可替代性与落地策略。
Meetgames 出海学堂
6人阅读
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Roblox、IP授权 与 UGC：把 IP 带入创作者生态的变革与出海机遇
2025 年 Roblox 推出面向创作者的 IP授权 平台，把正版 IP 以自助方式开放给百万创作者。本文解析 Roblox 的授权机制（License Manager）、UGC 协同效应及对出海厂商的战略与治理建议。
Meetgames 出海学堂
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印度游戏法案 2025：真金游戏禁令下的印度游戏出海机遇与市场分析
解读《印度网络游戏法案 2025》，详析真钱游戏禁令对印度游戏市场、Dream11等平台、玩家结构、投融资与广告生态的影响，并探讨电子竞技、社交/教育类游戏为手游出海带来的实战机遇与本地化方向。
Meetgames 出海学堂
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奢侈品牌游戏联名：以《绝区零》×阿斯顿·马丁解读品牌联名重构
解读《绝区零》与阿斯顿·马丁的跨界品牌联名合作，分析游戏联名如何通过限量周边、社媒话题与展会曝光实现品牌年轻化与传播放大。
Meetgames 出海学堂
5人阅读
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科隆游戏展回暖：为什么 2025 线下展会成为中国游戏出海的新窗口
2025 年科隆游戏展（Gamescom）出现中国厂商参与线下展会规模与策略双重升级。本文从曝光、商务合作、产品本地化与 ROI 风险四个维度，为希望出海的中小厂与发行方提供可落地的游戏出海展会建议。
Meetgames 出海学堂
4人阅读
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休闲手游细分品类：堆叠消除在 2025 年的回温与出海策略
2025年7月堆叠消除题材在全球回温：Tile Explorer、Vita Mahjong、Tile Club 同时跻身下载榜前20。本文解读堆叠消除与休闲手游爆发的五大驱动、投放与素材策略、变现路径与风险对策，给出可落地出海方案。
Meetgames 出海学堂
1人阅读
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《Granny》案例拆解：恐怖手游如何靠主播营销与病毒式传播实现游戏出海？
单人开发恐怖手游《Granny》如何用粗糙画面和强代入感借助 YouTube / 短视频与主播营销实现全球裂变？本文拆解传播机制、变现与出海可复制策略。
Meetgames 出海学堂
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注意力经济崩塌：混合休闲如何重构碎片化娱乐
注意力经济崩塌，玩家会话变短。本文解析短循环手游与混合休闲崛起的机制、变现与出海策略，给出可落地的UA、素材与长期运营方案。
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