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休闲手游细分品类：堆叠消除在 2025 年的回温与出海策略
2025年7月堆叠消除题材在全球回温：Tile Explorer、Vita Mahjong、Tile Club 同时跻身下载榜前20。本文解读堆叠消除与休闲手游爆发的五大驱动、投放与素材策略、变现路径与风险对策，给出可落地出海方案。
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2025 年网页游戏（HTML5 / H5 游戏）迎来反弹：上半年新上线超15,000款，较2024年增长2.7倍。本文拆解技术演进、门户分发、变现模型与产品分化，为网页游戏开发与出海提供可执行策略。
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2025年《赛马娘》正式进军欧美市场：首月美区月收入超1370万美元，Steam 好评94%。本文解析赛马娘为何能让二次元手游在欧美市场跑出亮眼成绩，并给出本地化、发行与长期运营建议。
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